Projects/AI assistant and website for real estate
Harmony Group: an AI assistant that connects customer enquiries with sales
The AI assistant Harmony Assistant and the renewed website take the buyer from the first question to a conversation with sales.
Mission Point built an AI assistant for Harmony Group that gives information on the residential projects, answers frequent questions and refers customers to the sales team when a specific offer is needed. The solution is built into the company’s renewed website.
- We builtthe AI assistant Harmony Assistant
- We renewedthe corporate website
- We connectedthe conversation with the sales team
What we delivered
- AI assistantHarmony Assistant answers questions about the homesIn use
- WebsiteA renewed corporate websiteIn use
Connected with the sales process
- Sales team
- Approved project information
- harmonygroup.bg
Many residential projects, varied questions and a need for timely information
Harmony Group presents residential projects with different locations, features, apartment types and purchase terms. Potential buyers often start with questions about location, layouts, parking, the stage of completion and payment options.
- harmonygroup.bg
- ClientHarmony Group
- SectorConstruction and real estate
- UsersVisitors exploring the residential projects and buying options
- SolutionAn AI assistant for information and referral to sales, a renewed website
- ScopeIn use since October 2026 on harmonygroup.bg
Easy access to information without losing personal service
Some of the information can be given directly on the website. Other questions need up-to-date confirmation and an individual conversation with the sales team.
Several projects with different features
Locations, apartment types, amenities and purchase terms differ for each building.
The same first questions
Location, layouts, parking, stage of completion and payment options.
A specific offer needs a salesperson
Current availability, prices and individual terms are confirmed by the sales team.
The task for Mission Point
To build an AI assistant that handles the first information, helps customers find their way and points them to the right next step, without replacing the sales team.
How Harmony Assistant works
Mission Point connected the AI assistant, the renewed website and the sales team into one path for the potential buyer.
- 01
Information by project
The assistant presents the location, features and amenities of the chosen building.
- 02
Guidance on the apartments
It uses the data provided on the types of homes and availability. When there is not enough information, it refers to sales.
- 03
A clear line on offers
Prices, discounts, payment plans and individual terms are agreed with the sales team. The assistant does not fill in missing prices, areas or availability.
- 04
Refers to a salesperson
The assistant gives the right contact or page for the enquiry. The sales team’s contacts are available in the conversation.
- 05
The website and the assistant work together
Mission Point renewed the Harmony Group website: the projects are presented more clearly and the assistant is built into the site.
- 06
Conversation review
Harmony Group and Mission Point can review the questions and answers to find gaps in the information.
Why we chose this approach
The solution is more than a chat window on the website. Mission Point built the AI assistant around the actual path a potential buyer takes: from the first question to contact with the sales team. Harmony Group provides and approves the information, and the salespeople confirm availability and offers.
That way technology supports the sales team instead of trying to replace it.
How the assistant guides the visitor
The assistant greets the visitor with ready topics and takes questions in their own words. General information comes straight away, and the specific offer is agreed with a salesperson.
- The visitor browses the projects and asks in their own words or picks a topic.
- The assistant answers straight away from the approved information.
- It presents the buildings, locations and apartment types.
- It does not fill in missing prices or availability, and refers for confirmation.
- For a specific enquiry, it refers to the sales team.
The start of the conversation
- Harmony Assistant
Hello! How can I help you choose an apartment? Pick a topic below or type your question in your own words.
- Apartments
- Buildings and locations
- Payment
- Offers
- Contacts
- Enquiry
The conversation was in Bulgarian; this is a translation.
What the business gains
- Easier access to information for buyersVisitors ask questions in plain language right on the website and get information on the residential projects.
- An answer at any timeFirst information is available straight away, without the visitor waiting for office hours or a free salesperson.
- More time for the salespeopleFirst information questions are handled by the assistant, while specific offers, availability and terms stay with the salespeople.
- Accurate information, no guessworkThe assistant gives guidance based on the most recently provided information and does not fill in missing prices, areas or availability.
- A clear view of the questionsReviewing the conversations shows the frequent questions and the information that needs to be added or updated.
- A stronger online presenceThe renewed website links the presentation of the projects with interactive conversation and contact with the sales team.
Harmony Group provides and approves the information on the projects and apartments. The sales team remains responsible for confirming current availability, individual terms and specific offers.
What the solution makes possible
- An AI assistant for first customer questions
- Rules for when the assistant informs and when it refers to sales
- Clearer presentation of the residential projects
- The assistant is built into the renewed website
- An easy path to the sales team
- A review of the conversations and the gaps in the information
An AI assistant is most useful when it prepares the conversation with the salesperson, not when it tries to replace it.
An assistant like this suits construction and investment companies that present several residential projects and get recurring first questions. Mission Point shapes each solution around the sales process and information sources of the specific company.
Do your visitors keep asking the same questions about your property projects?
Let’s look at the information on your buildings, the typical enquiries and how visitors reach sales.
We will identify which questions an AI assistant can handle and when a conversation with the team is needed. We start by understanding the processes, not with a technology chosen in advance.