Projects/Digital transformation
The Locals: The digital transformation of one of the leading BTL agencies in Bulgaria
From many Excel files and varied business processes to a single technology environment and a 1-Click organisation.
We did not just build software. As a long-term technology partner, we plan, manage and deliver the digital transformation together with The Locals.
- We planStrategy and technology architecture
- We managePriorities, stages and rollout
- We deliverPlatform, modules and AI integration
Connected modules
- Client projects and activities
- Finance and reporting
- Team and HR processes
- Internal AI assistant
Shared data, connected modules, centralised processes
- Shared database
- Users and access rights
- Workflows
- Reports
One business. Countless different projects.
The Locals is one of the leading BTL agencies in Bulgaria, specialising in marketing campaigns, brand activations, promotions and events.
What defines the business is its huge variety. Every client and every campaign can require different organisation, budgets, teams, activities, deadlines and way of reporting.
- locals.bg
- ClientThe Locals
- SectorBTL marketing: campaigns, brand activations, promotions and events
- FormatLong-term partnership
- SolutionLocals Hub, an integrated business platform with an AI assistant
- Our servicesTechnology Transformation Lead, AI agents and assistants, 1-Click business automation
Every project is different. In every dimension.
This is exactly what makes running the agency so complex: processes have to be standardised, traceable and flexible enough to serve very different types of projects, all at once.
different for every client and every campaign
Standard software solutions did not offer the flexibility needed to cover the variety of processes in the agency.
When standard systems cannot keep up with the complexity of the business
The Locals faced a challenge familiar to many growing organisations: the business is more complex than the tools used to run it.
Because of the wide variety of projects and specific processes, the agency could hardly find an off-the-shelf system that covered the way it works.
As a result, a large part of planning, coordination and reporting was done in Excel sheets and many separate documents.
Different projects with different logic
Every type of activity has its own specifics, stages, requirements and reporting formats. One universal process is not enough.
No suitable all-in-one solution
Ready-made tools struggle to cover project management, budgeting, operations, teams and the specific processes of the agency at the same time.
Scattered information and manual work
Many Excel files, documents and manual operations make tracking, coordination and reporting harder.
The need for long-term flexibility
The business keeps evolving. It needs a system that can adapt and grow together with the new needs of the organisation.
The challenge was not simply to digitise the existing Excel sheets.
The goal was to build a single technology environment able to manage the variety of the business without limiting its flexibility.
The real change in the way of working
- Excel files
- Documents
- Emails
- Manual coordination
Scattered information and processes
- Projects
- Finance
- HR
- AI
A shared platform and connected processes
First we understood the business. Then we planned the technology transformation.
The project started with a strategic planning phase in which, together with the team of The Locals, we analysed how they work, the key processes and the specific needs of each part of the agency. Instead of jumping straight into software development, we built a complete concept for the digital transformation of the organisation.
- 01
Business process analysis
Understanding the different types of projects, activities, roles and links between teams.
- 02
Digitalisation opportunities
Which activities can be centralised, standardised and automated.
- 03
Business solution design with the 1-Click methodology
Everything fast, simple and integrated, with no complications and no unnecessary steps. One shared platform that brings the processes together and grows with new modules.
- 04
Prioritising the rollout
Building features step by step according to operational needs and business value.
Continuous development: the transformation does not end with the platform launch
We work together with the team of the agency on its continuous development. We analyse new needs, improve existing processes, adapt features and plan the next upgrades.
This way The Locals grows its technology capabilities without adding yet another standalone tool for every new need.
Technology transformation as a permanent management function
For The Locals we deliver not only the development of the platform but also the role of a long-term technology partner: from strategic planning and setting priorities to rollout, optimisation and the next stages of development.
Explore our approachThey managed to understand not only the problem, but also the DNA of how we work.
Locals Hub: one platform built around the real processes of the agency
As the core technology platform of the project we built Locals Hub, an integrated internal system designed specifically for the way The Locals works. It brings different business functions together while still letting each process adapt to the specifics of different projects.
- 01
Client project and activity management
Offers, budgets, service catalogues, project activities, tasks, responsibilities, deadlines, documents and dedicated workflows for different types of campaigns.
- 02
Finance and reporting
Central management of budgets, financial data and project reports, including generating and exporting reports in the required formats.
- 03
Team management and HR processes
Leave and home office requests, approvals, automatic notifications, a team calendar, tracking of remaining leave days and HR administration.
- 04
Internal AI assistant
Smart access to the information in the platform in natural language. Employees can find projects, tasks and documents and get reports according to their access rights.
What changed for the business
- All operational information in one placeProjects, tasks, budgets and team coordination in a single platform, available to the people with the right access.
- The financial plan of every project is visible instantlyThe financial plan and project summary are always visible to the team.
- Coordination of all teams from any deviceEspecially important for the people in the field, who work away from the office.
- A new project starts in minutesAI helps to set up the project, so getting started takes minutes.
- Hundreds of projects managed in a coordinated wayTogether with the whole financial and operational plan of the agency.
- Up-to-date information at any momentBoth on the status of tasks and on the finances.
All of this is already part of the daily work of the agency.
We are extremely happy with our cooperation with Mission Point. They managed to understand not only the problem, but also the DNA of how we work, which is extremely difficult, because we are fully focused on the client and every project we do is tailor-made. We are impressed by their professionalism, the speed of delivery and their full dedication to the project.
What the platform makes possible
- More operational transparency
- More effective coordination between teams
- Faster reporting
- Less administrative work
- Easier adaptation to new requirements
- A foundation for future AI automation
The next step: The Locals as a 1-Click organisation
Our long-term goal is to move from central management of information to more and more automated execution of business processes.
- Stage 1
Scattered tools
Excel files, manual operations and separate documents.
- Stage 2
Integrated business platform
Shared data, connected modules, centralised processes and an AI assistant.
The foundation in place, which we keep building on - Stage 3
1-Click organisation
More and more business processes run automatically through connected systems, workflows and AI.
Long-term strategic direction
The goal is not just for employees to use better software. The goal is for more and more of the operational work to be done by technology, so people can focus on the work that creates the most value.
A business should not be limited by the software it uses.
We do not just implement technology. We build a long-term technology environment that helps the business work more effectively today and be ready for tomorrow.
Is your business also more complex than standard software?
Let’s look at how your organisation works, where your current systems fall short and where the biggest opportunities for digitalisation, integration and AI automation are.